What is PSOS™?
PSOS™ is a visibility score (0-100) that measures how strongly a brand shows up when AI assistants like ChatGPT, Claude, Gemini, Perplexity, or Grok answer questions. Think of it as the “Google ranking score” for the AI era — but instead of clicks, it measures whether AI assistants recommend your brand.
The 6 Core Tools
1. Cluster Generator & Governor
Builds fixed sets of prompts (questions) to ensure comparable scores over time.
2. Run Planner & Scheduler
Plans which AI engines, countries, and runs to test for reliable results.
3. Engine Runner
Connects to AI engines and collects raw answers, citations, and debug info.
4. Analyzer & Evidence Parser
Turns raw AI answers into structured insights like mentions, citations, and sentiment.
5. Scorer & Reporter
Combines observations into sub-scores and a single composite PSOS number.
6. Attribution & ROI Analyzer
Links PSOS improvements directly to business outcomes like leads and sales.
Two Modes of PSOS™
Enterprise Mode
Full-scale testing with frozen clusters, replicates, and confidence intervals for detailed AI visibility tracking.
Local/SME Mode
A proxy version for small businesses using reviews, schema, and confidence indices for affordable insights.
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