What is PSOS?

PSOS is a visibility score (0-100) that measures how strongly a brand shows up when AI assistants like ChatGPT, Claude, Gemini, Perplexity, or Grok answer questions. Think of it as the “Google ranking score” for the AI era — but instead of clicks, it measures whether AI assistants recommend your brand.

PSOS illustration

The 6 Core Tools

1. Cluster Generator & Governor

Builds fixed sets of prompts (questions) to ensure comparable scores over time.

2. Run Planner & Scheduler

Plans which AI engines, countries, and runs to test for reliable results.

3. Engine Runner

Connects to AI engines and collects raw answers, citations, and debug info.

4. Analyzer & Evidence Parser

Turns raw AI answers into structured insights like mentions, citations, and sentiment.

5. Scorer & Reporter

Combines observations into sub-scores and a single composite PSOS number.

6. Attribution & ROI Analyzer

Links PSOS improvements directly to business outcomes like leads and sales.

Two Modes of PSOS

Enterprise Mode

Full-scale testing with frozen clusters, replicates, and confidence intervals for detailed AI visibility tracking.

Local/SME Mode

A proxy version for small businesses using reviews, schema, and confidence indices for affordable insights.

Ready to Measure Your AI Visibility?

Discover how your brand performs in the AI era with PSOS v3.0.

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